This will be the second kids’ store schuh has opened featuring its newly designed kids’ concept and the first in Manchester. The store design aims to give the kids a custom ‘mini me’ experience of the main schuh store design concept. The store layout is gender neutral, presenting collections by brand and moving away from the traditional girl and boy categorisation. This layout delivers a shopping experience that fosters self-expression rather than leading by gender.
Fitted with tactile fabrics and fun furniture for mini shoppers, little ones will also be entertained with visually stimulating displays and an interactive gaming station.
Opening just in time for ‘back to school’ shopping, the schuh back to school collection offers an extensive range of products with access to the best brands and the latest styles. The store is fully stocked with classic Dr. Martens and school favourite Kickers – with a variety of iconic styles now available in vegan options.
The store will also be stocked with the exclusive schuh own-label range - perfect for the classroom wardrobe and, with prices starting at just £25.00, there are styles to suit all budgets. Complete the look with a school bag, and customers will get £5.00 off when purchasing with of a pair of shoes.
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