We opened the doors of our first store in the 1960s, a little Taunton shop set to change the business of fashion with great clothes and even better prices.

Over 50 years later we're still making fashion feel-good, accessible and fun, so women, men, boys and girls can get #ThatNewLookFeeling.

One of the first high-street brands to offer Curves, Petite and Tall ranges, we’re proud to champion inclusivity and have recently extended our core women's collection up to size 22.

Expect quality pieces with considered design details, more sustainable fabrics and amazing prices. All designed to inspire That New Look Feeling.