Pull&Bear was founded in 1991 with a clear international direction, aimed at dressing young people committed to their surroundings who wish to avoid stereotypes, live in a community and mix together. For them, Pull&Bear takes the latest international trends, mixes them with street style influences and fashion clubs, and re-interprets them in a unique style, transforming them into comfortable, easy to wear items at reasonable prices.

Pull&Bear has evolved alongside its clients, and is always up to date with new technologies, social movements and the latest artistic or musical trends. This is reflected not only in its designs but also in its stores. Pull&Bear currently has a network of over 900 physical stores worldwide. The brand has a commercial presence in 70 markets, three of them exclusively online.