From sourcing to finishing, M&S have found the right partners to ensure that they are at the cutting edge of more responsibly sourced denim.
For more than 10 years they've worked hand in hand with the Better Cotton, and in 2019 they became the first British retailer to source all its cotton from more sustainable sources. Sourcing this way improves farmers' working conditions, profits and their communites, while being better for the environment too.
For the past 5 years they've been working with Jeanologia, whose innovative techniques allow them to finish with both style and eco - credentials at the forefront. This has led to them reducing denim water usage, therefore using less of our planet's resources.