Skincare and beauty trends for 2021

Whilst 2020 gave us plenty of time to focus on self-care and improving our skincare routines, a new year brings with it a treasure trove of new skincare trends and products we can’t wait to try.

From ethical beauty buys to at-home gadgets, we’re ready for our new year glow-up (even if we are still stuck at home!) 

Note: the centre is currently open for essential retail only. Some of the brands mentioned below may be offering a Click and Collect service.

Sustainable skincare

Kylie Skin


Launched in 2020, Selfridges’ Project Earth earth-conscious initiative looks to create a more sustainable future for people and the planet.

From vegan and cruelty-free formulas to plastic-free packaging and British made products, their wide range of ethical beauty and skincare products all support materials and production methods that have a lower impact on the environment. Look for cult brands such as The Ordinary, industry favourites such as NIOD or Kylie Skin by Kylie Jenner, which is vegan and cruelty free.  

Hi-tech beauty

Foreo beauty gadgets

We spent a chunk of 2020 getting on board with bolstered beauty regimes – with all that spare time on our hands, trying a new face mask became a Friday night ritual and we had plenty of time on our hands to experiment with an at-home facial or manicure (#selfcare).

In 2021 we’ll be putting hi-tech tools used by industry experts to the test. From beauty cleansing gadgets from FOREO and BeGlow, to Skin Gym’s Face Sculptor, John Lewis & Partners stocks a fantastic selection of devices to take your skincare to the next level. 

Get the glow 

Glow by Boots


There’s no better look than healthy, natural and glowing skin, so we’ll be making best friends with acid toners, peels and resurfacing products. These work to by dissolving dirt and dead skin cells that can settle in fine lines and block pores, leaving skin clear and glowing. Boots Glow is a new affordable skincare range to refresh and revitalise your routine, featuring eleven glow-enhancing products suitable for all skin types - your one-way ticket to radiance.

From ethical beauty buys to at-home gadgets - we're excited to try these 2021 beauty trends.

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