The time has come.

To reclaim a lunch time legend.

Hell, an any time legend.

The potato is humble no longer.

There’s nothing humble about jackets this crisp, with centres this fluffy. There’s nothing humble about the mash of your dreams. Or wedges from the gods. And just when you think they can’t be topped, that’s exactly what we do. With everything from beans to loaded Mac and cheese. This is the potato transformed. This is the potato reimagined. This is potato greatness.